It all started with an ideation for spike campaigns which we wanted to pitch to Hindustan Coca-Cola Beverages, one of the biggest FMCG companies in India. That's when we decided to do something for World Music Day (21st June). The concept was to make unconventional music with office items and compose a melody. At Think Tree, we decided to do this experiment with the production team and editor. What turned out was music to the ears, literally.

After winning the pitch. We went ahead with the concept; but not just with office equipment, but with the elements that make HCCB what it is - bottles, crowns, employees, factory equipment and the like.

This is how it turned out to be:

Courtesy: Think Tree Media House

The campaign, so well received by the audience on social media, gave us more than 7 Lakh views, over 36,000 likes, serveral comments and shares. Finally, we received a Gold award in the FMCG-Beverage category at Brand Equity's DG+ Fest.

I neither could have done it nor been prouder of the team at Think Tree Media (Mayur Tekwani, Lanwin Pais, Hugh Loren, Saroj Prabhakar, Trina Gupta, Siddharth Tawker, Shubham Gurung & Pratiti Bhadra)