Nilloban Dutt

An adman currently working as Senior Copywriter at Boldfit in Bengaluru, India. I am a copywriter, scripwriter, content planner and strategist, and have been in the industry for more than 5 years. I have executed various national and local campaigns traditionally as well as digitally. I am very loyal to brands and always strive for the right communication to my audience, creating an impact that stands out from other advertisements. After all, nothing convinces a human being better than well-thought marketing.

A man of the world with dreams in his pockets.

I grew up in the city of Kolkata and was schooled at Don Bosco School, Park Circus. Back there, I opted for the popular Commerce stream and also finished my final years as lead actor and President of the Dramatics Group.

Although I wanted to pursue acting as a career, my next destination was a B.Com. (Marketing) course at the prestigious St. Xavier's College (Autonomous), Kolkata, where I spent 3 years learning some of the best lessons that introduced me to the world of Advertising. In my final year, I interned with Eveready Industries, Ltd., in their marketing department and my assignment was to 'understand the buying and selling behaviour of household batteries in major towns and cities of West Bengal'.

After graduation, I landed a copywriting internship for 6 months at a digital branding agency in Kolkata, where I learnt the art of ideation and copywriting. Soon I was offered a full-time job as junior copywriter where I would create social media calendars and campaigns for well-known brands and companies in Kolkata and outside. This stint of a year and half gave me a tight and confident experience.

Currently, I am working at Boldfit, one of India's leading D2C fitness brands as Senior Copywriter. I believe there is no end to learning and being curious helps in bringing out the best in me. I am an ardent fan of Bollywood Retro & Hip-hop music who loves a fancy vacation at a beach, rides his Royal Enfield down the highway and takes few photos along the way.