During IPL 2022, we received a brief to amplify the Green Yodha campaign by Schneider Electric on various social media platforms while curating a cross-promotional campaign by joining hands with Rajasthan Royals as their official sustainability partner. The partnership paved the way to IPL 2022’s first carbon-neutral match on 11th May in order to address the carbon footprint generated by one cricket match.

To offset this, Schneider Electric and Rajasthan Royals decided to plant 17,000 trees.

The campaign reached upto 42M people through various social media platforms. #GreenYodha was used about 3000 times!

I am grateful to the team at Think Tree Media including Lanwin Pais, Hugh Loren, Mayur Tekwani, Shivani Baddi, Aditi Vyas, Nagaraj Phoolabhavi, Aditya Bhat, Sithamshu Manoj & Schneider Electric.